Picture this: you’ve built a fantastic product you know people will love, but there’s one problem—no one’s finding your website (even after running your content through SEO).
So, what did you miss? Backlinks!
Backlinks are links on other websites that lead to your site or blog. It’s like they’re vouching for your product or service. If you’re running an online store and looking to improve your search rankings, check out our comprehensive guide on Link Building for E-commerce Websites: A Beginner’s Guide to learn effective strategies tailored for e-commerce.
These backlinks help search engines recognise the value of your website. The more respected the sites linking to you, the more beneficial it is for your visibility.
However, finding backlinks can be tough to do alone. That’s exactly where link-building tools come in.
In this blog, we will learn about the 11 link-building tools that can get you high-quality backlinks with ease. But first, let’s take a moment to clarify what we mean by “high quality.”
What Makes a “High Quality” Backlink?
Imagine you run a food blog.
Now, if a well-known culinary website links to your recipes, that’s a win. This is because Google sees that as a trusted site vouching for your content.
But a random furniture store linking to your blog won’t do much good as your topics are worlds apart.
This blend of relevance and authority of the site linking to yours adds quality to the backlink.
Factors that Affect the Quality of Backlinks
Below are eight factors that decide if a back is high-quality or not:
Page Rank
A link from a high-ranking page will boost your site’s credibility more than a link from a low-ranking page.
Domain Authority (DA)
DA measures the level of authority or expertise of a website in its niche. Thus, getting a backlink from a site with a high DA score increases your visibility.
Relevance
The content linking to your site must be relevant to what you offer. A link from a site in your niche is far more valuable than a random one.
Link Placement
Search engines love backlinks that have context and add value to the reader. Tucking them away in the footer or sidebar is not a healthy practice.
Anchor Text
This is the text that holds the link and redirects you once you click on it. Search engines prefer anchor text with targeted keywords that describe what the link is about.
Dofollow vs. Nofollow
Dofollow links give you the link juice benefit and an actual SEO push. Nofollow links are good for bringing in website traffic, but they won’t directly improve your SEO.
Spam Score
Getting links from spammy or disreputable sites can hurt your website’s visibility. Hence, you must always avoid websites with high spam scores.
Website Traffic
A link from a site with high traffic not only passes on its authority to your website but also its visitors.For example, if you run a custom bag website, you could reach out to other relevant websites in your industry and offer to provide a guest post or article that includes a link back to your product pages.
11 Best Link-building Tools to Earn More High-quality Backlinks
Ian Nicholls, founder of AutomobilGarage.com stated that
"A link-building tool is like a virtual assistant that does all the heavy lifting.
Need to analyse a hundred different websites? Done. Want to track down which backlinks your competitors are getting? No problem. To top it off, you can even reach out to new link-building prospects via such tools!”
Let’s take a look at the top 11 link-building tools that will get you high-quality backlinks without lifting a finger:
1. SEMrush
SEMrush is a beast when it comes to link-building.
First off, you can analyse your backlink profile and check toxic scores to watch out for spammy sites.
Second, their Backlink Gap Tool lets you snoop on your competitors to see what links they’re getting that you’re not.
Lastly, SEMrush has built-in outreach tools. Thus, you can easily find contacts for link building, send them emails, and keep up with their responses—all within the platform.
2. Marketing Miner
Need an all-in-one link-building tool that doesn’t cost a bomb? Meet Marketing Miner.
From finding link-building prospects to monitoring your backlink profile, this one has got it all. You can find new opportunities in your niche by just entering the keywords and even check search visibility to see if it’s worth finding a backlink for that particular page.
One standout feature is Backlink Monitoring where you can track all your backlinks. In case there’s an error or a link is removed, the tool will instantly notify you.
Plus, you can quickly find contact information for the websites you wish to get backlinks from with Contact Finder.
3. Moz Link Explorer
Moz Link Explorer uses its proprietary DA metric to gauge the quality of your backlinks.
In addition to the basic link-building features, you can also analyse anchor texts. This helps you see the most common phrases websites use when linking back to you.
4. Ahrefs
Ahrefs is a go-to tool for building links, thanks to its massive backlink index. The best part? It’s updated regularly so that you always receive the latest data.
With Ahrefs, you can perform an in-depth link analysis and do just about any backlink research task you need. The only drawback is its cost.
5. Buzzstream
Buzzstream is a top-tier tool for building links and planning your outreach campaigns.
You can add prospects by uploading a list of URLs, and the tool will grab their contact details for you. You can also create email templates, send pitches, track replies, and never miss a follow-up.
Buzzstream provides an affordable option to grow your presence through organic means, balancing both paid and unpaid methods of visibility.
TIP: If you’re looking to expand beyond just link-building, take a look at our roundup of the best SEO tools to boost your overall strategy.
6. Respona
Respona helps you find the right people in your niche and connect with them in a way that’s personal (not spammy).
And you know what sets it apart? AI-driven personalisation!
Yes, you can use AI to customise your outreach templates, so your emails don’t sound like cookie-cutter pitches.
7. Citation Lab’s Link Prospector
Link Prospector is a tool designed for specific types of link-building.
Need a guest post? Just enter your keywords and select the report type from the drop-down menu (guest post, in this case). The tool will give you a list of blogs looking for guest authors.
8. Help a Reporter Out (HARO)
HARO flips the traditional link-building approach. Instead of reaching out to others, journalists come to you when they need expert quotes or insights for their stories.
You can simply select a question relevant to your niche and pitch your response. If the journalist likes what you have to say, they’ll include your answer in their story and give you a backlink!
9. Google Alerts
Google Alerts takes a reactive approach towards link-building.
You can easily set an alert for your brand’s name and keep an eye out for mentions without backlinks to your website.
10. Ninja Outreach
If you’re really focused on getting links from bloggers and influencers, Ninja Outreach is an excellent option!
This tool helps you find potential partners in your niche and track conversations with them. You can also automate follow-ups and score backlinks from guest posts and product reviews.
11. Linktiva
Guest posts are a huge part of building links. Many authors share their drafts where you can add your links to the guest post. However, this is a time consuming task.
That’s where Linktiva shines. It’s a Chrome Extension that uses AI to help add your target links in guest post drafts in Google Docs. It even works to suggest placements on live blog posts that you can ask for a link on.
Final Thoughts
Link-building is a numbers game. It’s not about choosing just any link, but getting the good stuff. We’re talking about links that give your brand some legitimacy and boost your SEO.
That’s where Marketing Miner has become a game-changer. It’s built to help you deep dive into data so that you can maintain a clean and strong backlink profile.
With our tool, you can check up to 100,000 domains in a single search to find contact details! And quickly reach out to site owners when there’s a problem with the backlink.
Try out Marketing Miner today and build links the smart way!
