In March 2024, Google released many enhancements to address spam and low-quality content to improve its search quality. Dive into the latest SEO news you need to stay ahead of these changes and ensure your digital strategies align with the evolving search landscape.
Google updates
Google March 2024 Core Update was announced on March 5th, 2024. It aims to improve the quality of search by prioritizing high-quality and useful content over unoriginal or clickbait-driven articles. This update is a game-changer, as it causes significant ranking changes and alters the way Google identifies content helpfulness. As this update is complex, it will take approximately a month to fully implement. While some ranking changes may already be noticeable, they could be influenced by various systems rolling out at different times and affecting each other. We suggest waiting for Google to confirm the completion of the update rollout to accurately assess how your website has been impacted once the new ranking systems are fully in effect.
Google Spam March 2024 Update took only two weeks to implement. It targeted primarily AI-generated content, expired domain abuse, and web authority abuse. The first two policies were promptly enforced, while the site reputation abuse policy will come into effect starting in May. Google swiftly issued multiple manual actions to address spam issues, promising to remove up to 40% of low-quality websites that offer little value and deliver a poor user experience.
MM TIP: Did you know that we automatically add notes on days with major Google updates that might influence your rankings? You can reference these notes in Rank Tracking to see if your website has been affected by the March 2024 core update or spam update.
INP is now a Core Web Vitals metric. On 12th March, Google replaced the FID (First Input Delay) metric with INP (Interaction to Next Paint). However, fixing INP issues won't directly guarantee improved rankings in Google Search, as page experience isn't a standalone system.
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